Operations Manager @ Octopus Money. Formerly Head of Operations @ Addition, Helm (formerly The Supper Club), Chief of Staff @ Ok Mentor, Laka.
Penny Penati is an award-winning Operator with a decade of experience designing scalable systems that drive efficiency, enhance team performance, and deliver measurable results. Recognised as a Top Ops Superstar (2022) by AdaptivOps, Penny partners closely with founders and senior leaders to turn ambitious goals into actionable, data-driven frameworks.
She specializes in building operational systems from the ground up, always with scalability in mind — enabling businesses to serve more customers, expand offerings, and grow revenue without increasing headcount. Her expertise spans automation, workflow optimization, and team design, with initiatives that have reduced manual touchpoints by over 50% and delivered significant efficiency gains across multiple departments.
Beyond operational leadership, Penny is a speaker, mentor, and writer, sharing practical insights through conferences, masterclasses, and her newsletter, Ops and Ends, where she breaks down automation and operational strategy for operators and founders.
Her mission is simple: to help businesses harness automation, unlock potential, and thrive in a competitive landscape — blending strategic thinking with hands-on execution to create systems that scale smoothly and sustainably.