COO @ Goodsted fractional COO/Director of Operations. Formerly Founding CEO @ ZING, Head of Finance & Ops @ Valuedynamx.
Souky has 14 years of operational leadership experience, driving growth and operational efficiency in tech start-ups and B2B businesses. 🌍
Her career began at Unilever in Sales and Finance, where she developed a strong foundation in entrepreneurship and operational precision. She later scaled a SaaS company to growth equity readiness and successfully launched a start-up deepening her skills in Sales and cross-functional leadership. 🚀
As a COO, Souky specialises in helping B2B tech companies at the £10m-£30m revenue stage achieve scalable growth. She focuses on optimising revenue operations (RevOps), streamlining Sales and Customer Success processes, and building robust operational frameworks that support long-term profitability. Souky also ensures seamless alignment between product development and customer experience, enabling businesses to consistently meet market demands and customer needs. 🌱
In addition to her work with larger companies, Souky partners with seed-stage female founders to develop and execute go-to-market strategies, optimise resource allocation, and establish efficient operational foundations for future growth. 💡
With a multicultural background and a commercial mindset, Souky combines data-driven insights, strategic planning, and hands-on execution to empower founders, C-Suite teams, and their organisations to reach operational excellence and drive sustainable growth. ✨
Souky, why did you choose to speak at the cONference? 💬
Operations Nation is a female-led and female-built community, which aligns with my values, so when I was contacted, I thought, let's do it! My non-linear career path could offer valuable insights for others navigating their own journeys and figuring out what works for them. I’ve always aimed to be straightforward and authentic, and if sharing my experiences helps other women succeed in a male-dominated field, I’m happy to contribute. Plus, it’s a great opportunity to connect with people equally invested in operational excellence!