COO
Eggcelerate
While working in telecommunications, I learnt how to achieve results with limited resources and saw how operations can directly shape customer satisfaction. Later, when I began working with small businesses, I became increasingly fascinated by the link between a butterfly flapping its wings in sales and the tornado sweeping through operations. Over the years, I have had the opportunity to shape my current role from within, gradually broadening its scope and impact.
A good week would strike a balance between reflection and action. I would start by reviewing priorities and aligning teams, spend the middle of the week solving problems and supporting delivery, and finish by learning, mentoring, and clearing the decks. I would always include time with customers or partners, as an external perspective keeps me grounded.
Redesigning an organisation that achieved both record growth and gender balance in its senior team. It showed that strong performance and inclusion strengthen each other when supported by a clear strategy and trust.
Turning complexity into clarity. I can identify the essential elements of a situation and bring structure and focus, enabling others to move forward with confidence.
My calendar. It is the backbone of how I plan, prioritise and protect time for what truly matters. It helps me balance strategic thinking with day-to-day delivery, and it keeps me honest about where my attention really goes.
Calm and perspective. I focus on facts, address what can be controlled, and make sure the team has the space to think. How one behaves under pressure defines the culture, so composure matters.
It means providing clarity, earning trust and helping others to deliver their best work. Great operational leadership turns plans into reality and creates an environment where people can succeed together.
That efficiency is not always the goal. Sometimes it is better to pause, listen and allow creativity to shape the outcome. The best systems leave space for human judgment and initiative.
The way technology and human skill are becoming more integrated. As data, automation and sustainability mature, operations can drive not only efficiency but also purpose, innovation and long-term impact.
Be curious about how every part of the organisation works. Operations connect everything, so the wider your understanding, the greater your contribution will be. Above all, stay calm and keep learning.